ABSTRACT
Purpose The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees' future intentions. Design/methodology/approach Data were collected from 307 participants of the Hong Kong DBF using a survey instrument. Data was analysed using a series of analytical tools including factor analysis, structural equation modelling and bootstrap mediation. Findings Results indicate that festival attendees' involvement and satisfaction directly influenced future intentions with the DBF, but this was not the case for festival attachment. Consequently, satisfaction is a key puzzle piece for understanding why DBF attendees may not revisit despite a positive attachment to the DBF. Research limitations/implications The study draws implications for DBF promotion as an urban cultural event. Originality/value This study sheds light on the key drivers of attendees' future intentions among both residents and tourists to urban festivals. A noble contribution to knowledge in this regard is that attachment alone is not sufficient to induce loyalty among DBF patrons. Essentially, satisfaction is a vital element for repeat visits. The study also makes important distinctions in determining elements of attachment.
ABSTRACT
This research aims to conduct a cross cultural study of Mainland Chinese and the United States (U.S.) seniors’ personality traits and identify how they affect motivation, preferences, sociodemographic, and travel-related characteristics. Using samples of 496 Mainland Chinese and 532 U.S. senior responses, this research determined that three personality traits (psychocentric, midcentric, and allocentric) described U.S. senior participants and two personality traits (psychocentric and midcentric) described Mainland Chinese senior participants. Using a series of analytical tools including one-way ANOVA, regression, independent sample t-test, and chi-square tests, differences between senior tourists’ personality traits and other variables were determined across U.S. and Mainland Chinese senior samples and across the measurement constructs. Practical implications are discussed and recommendations for future research are provided. © 2021 Asia Pacific Tourism Association.